In
order to generate income for your website, there is one basic and reliable
rule: steady and continuous flow of website traffic. A website that attracts no
traffic hardly stands a chance of being visible or generating the prerequisite
income. In fact, the demise of many websites has been as a result of their
inability to generate the right traffic. The rule of thumb is that in order to
make money, you need to use money. The same applies to maintenance of an income
generating site.
However,
it doesn’t take an immense amount of cash to generate a steady flow of traffic
to your website.
Ever
been curious of how top ranking sites achieve huge traffic to their sites? On
close scrutiny, it goes without saying that a good number of these top sites
have invested an immense amount of money on advertising campaigns and various
marketing gimmicks designed to drive traffic to their sites. This is quite a
worthy undertaking if their status as “big hitting”, “top ranking” sites is
anything to go by.
The
silver lining is; you don’t have to spend what you can’t afford. There are
indeed a number of ways to generate low cost website traffic without a burning
a hole in your pocket. The only unfortunate thing is that many rely on
expensive and high cost marketing techniques which have inadvertently made them
lose a lot.
Here, I
furnish you with the top 5 methods of generating low cost website traffic
designed to spur your site to growth and visibility. The top 5 methods still
works irrespective of the website visitor to client ratio as you will be
enjoying great traffic to the website.
Links exchange
Exchanging
links is a tested and proven method. It’s inconceivable to imagine a site
without links to another site. Webmasters willingness to exchange links is an
indication that the issue of creating public awareness for their sites is
germane. It serves to precipitate a sudden surge in traffic to their websites.
Exchanging
of links also serves to ensure that you get a higher ranking in search engine
results. It’s an open secret that search engine results tend to rank higher
sites with outbound and inbound theme related links. A good ranking with the
search engines means that you get to generate high traffic without resorting to
exorbitant costs.
Traffic exchange
This is
similar to exchanging links but on a higher level. It’s a bit costly as
compared to trading or exchanging of links but could be made affordable as you
get to earn more credits. The earned credits can be used for the purposes of
viewing other sites while simultaneously earning more credits when others view your
site.
Services
related to traffic exchange simply refer to viewing of another’s page or site.
One can basically use the content of another site and vice versa. In hindsight,
you both stand to reap huge benefits from each other’s efforts to generate traffic.
The major benefit is that visitors to the other site can visit your page and
learn more and this serves to create awareness of site and boost rankings.
Writing and submission of articles
There
are many article submission sites such as online encyclopedia and ezine that
can provide you with free space to submit your articles. In as much as there
are many freelancer writers willing to write an article for a small fee, if you
are keen on saving costs, conventional wisdom dictate that you do articles yourself.
Ensure
you write articles you have a deep understanding of, deep knowledge so that
your readers can get the feeling that you are versed in what you are writing.
The articles should be themed along your sites niche, be engaging, interesting,
provide tips and guidelines and provide value to readers.
Remember
to include a resource box at the end of your article where you can tell readers
about yourself, your site and a link to direct readers to your site. If your
article is engaging, laden with information, readers are bound to visit your
site.
Make a news letter
To
many, this may sound like a herculean task considering the number of articles
needed to create a newsletter. However, this need not be a problem as there are
numerous writers willing to do articles so long as they are mentioned in the
newsletter. It serves to advertise them which is a win-win situation for you
and them.
The
more people your newsletter reaches, the higher the public awareness and the
bigger the number of people that can visit your site on a regular basis.
Join online communities and forums
This
simply requires that you have enough time, expertise and knowledge to share
with various online communities and forums. You can enjoy free advertising for
your site when you register with forums that provide the same niche information
as your site.
Be
active, share your knowledge in the subject you are an expert on and simply
build your reputation online. The more respect and reputation you earn from
your peers, the better the reputation of your site.
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